In the name of protecting women from potentially offensive advertising, the United Kingdom’s Advertising Standards Authority recently announced that it will develop new rules to ban certain types of ads. In particular, the ASA has its sights on ads that contain gender stereotypes, sexually objectify women, or promote unhealthy body images, ads that it claims “restrict the choices, aspirations and opportunities” of the people who view them. In reality, of course, female consumers do not need paternalistic bureaucrats’ protection from advertising ...

July 25 2017

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Women Don’t Need Protection from Gender Stereotypes in Advertising

Amelia Irvine

In the name of protecting women from potentially offensive advertising, the United Kingdom’s Advertising Standards Authority recently announced that it will develop new rules to ban certain types of ads. In particular, the ASA has its sights on ads that contain gender stereotypes, sexually objectify women, or promote...

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