Brand Marketing

Bud Light's marketing leadership undergoes shakeup after Dylan Mulvaney controversy

Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence. (Anheuser-Busch InBev)

April 22, 2023 12:06 AM

Anheuser-Busch InBev has changed marketing leadership for Bud Light in the wake of controversy over the brand sending a can to transgender influencer Dylan Mulvaney with her face on it.

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